The purpose for SADSF's new Logo
Marketing and Corporate Identity is one of the SADSF's 5 priority focus areas for the next 4 years and beyond. For SADSF to be able to achieve this strategic goal, we had to look at what the old logo represents and whether it is still attractive, marketable and useful. Since SADSF is undergoing complete transformation and it means everything needs to be transformed, including the corporate identity.
Sadly, the logo did not seem to have any more value and usefulness.
SADSF wanted a logo that is attractive, marketable and of great influence and usefulness. We wanted something creative, something that will be able to distinguish SADSF from the rest of the organizations.
SADSF sent out a circular to the Deaf community, inviting them to enter into logo competition. We received a few good logos. The Congress, which is made up of all the Provincial Deaf Sport Federations, National Sport Codes, Schools Sport and SADSF Board, looked at all the submitted logos and it was very difficult to make a decision since all the logos were very good. The Congress mandated the Board to further look at the logos and decide on a preferred logo. The Board again looked at the logos, debated and decided that the logo designed by Patricia de Beer suits the profile and corporate identity of the SADSF. Patricia de Beer's logo design was thus chosen because of its creativity and uniqueness.
Sadly, the logo did not seem to have any more value and usefulness.
SADSF wanted a logo that is attractive, marketable and of great influence and usefulness. We wanted something creative, something that will be able to distinguish SADSF from the rest of the organizations.
SADSF sent out a circular to the Deaf community, inviting them to enter into logo competition. We received a few good logos. The Congress, which is made up of all the Provincial Deaf Sport Federations, National Sport Codes, Schools Sport and SADSF Board, looked at all the submitted logos and it was very difficult to make a decision since all the logos were very good. The Congress mandated the Board to further look at the logos and decide on a preferred logo. The Board again looked at the logos, debated and decided that the logo designed by Patricia de Beer suits the profile and corporate identity of the SADSF. Patricia de Beer's logo design was thus chosen because of its creativity and uniqueness.
The meaning of the Logo:
> Shows the Protea, which is the National emblem for sport in SA, next to the “D”;
> The “D” symbolizes Deafness;
> These symbols are shown next to each other;
> The opening on top of the letter “D” indicates movement.